iBear is a faith based fashion line, founded in 2014 & it was birthed and rooted in Matthew 16:24. It reminds us to deny oneself and follow Christ. It's a daily choice to Die Daily as it says in Galatians 5:24 cruicify our flesh daily. Die Daily attire is a statement to the world that we choose to be who God wants us to be by deny our flesh daily. Be apart of the statement! Shout it to the world! Every shirt will be bibilcally based with a gentle reminder to Die Daily!